About Us

Nobel® Watch Co. was founded over 30 years ago by Mr. Izzy Genuth. The Company specializes in the design, manufacturing, and distribution of the NOBEL® brand-name watches. The Nobel® Watch brand-name is a registered trademark in the USA, European Union (EU), India, Japan, and Mexico. The Nobel® Watch Co. is known for its superb watch design and for its excellent customer service.

From its inception, the Nobel® team set out to produce and distribute high-quality timepieces at affordable prices. The NOBEL® Watch brand-name attests to this goal. All Nobel® watches are made of solid stainless steel, contain a high-quality Swiss movement, feature a scratch-resistant sapphire crystal, are water-resistant 3ATM or 10ATM, and are affordable to the average consumer. The company produces fashion timepieces, automatics, and chronographs, to suit every occasion and taste.

The NOBEL® team aims to create technically advanced designs with the latest and updated technology as a powerful addition to its present watch collection. Many of the watches are produced with a combination of durable stainless steel with accents of solid 18K gold & diamonds for added value and beauty. Examples of the Company's unique designs are its attractive and amazing PARAGON Watch collection with the "Wavy-Crystal" which has the US Registered Patent No. DES D405.379. Another example is its MP3 watch which has the latest technology and the ability to record and play back music from radio or internet.

The Nobel® team has designed and produced special watches for known celebrities and public officials. The Company was privileged and honored to design and produce special watches for the "Law & Order" popular crime-fighting NBC TV Show. Jerry Orbach and Benjamin Bratt were presented with a specially designed stainless steel NOBEL® watch with the "Law & Order" logo imprinted on the black dial. In addition, Nobel® Watch Co. presented a NOBEL® watch to the coaches of the New York Yankees at the Charity Golf tournament.

Mr. Izzy Genuth is a visionary in the watch business. His vision is to bring the Nobel® Brand name watch to the next level.  The Company will offer the consumer the "ideal alternative" to established, higher priced brands.